New look NSPCC website sees huge rise in reports of child abuse
15:10 - 26/07/2010
New look NSPCC website sees huge rise...
After implementing a major refresh of its website, the NSPCC announced an eight-fold increase in online reporting to its Helpline about suspected child abuse.
The revised NSPCC website was launched on 28th May and, in the month following, its Helpline handled 209 online reports compared to a previous monthly average of 25.
The NSPCC Helpline, which can also be contacted by telephone or e-mail, is a free service for anyone concerned about the welfare of a child and is available 24 hours a day, 7 days a week. The secure online form was one of the top priorities when the website was enhanced, with a key objective being to ensure that it could be accessed easily and quickly by those who needed it.
NSPCC Digital Communications Manager, Stephanie Hughes, explained: “To make the Helpline easily accessible to all audiences we've placed prominent 'Report a concern' links and Helpline promotional units in the right hand column throughout the site, plus an NSPCC Helpline hero banner on the homepage.”
Of the online contacts made through Helpline, the most commonly reported concern was neglect, followed by physical abuse and then emotional abuse. All of the online reports were referred to local authority children’s services or the police. In addition to the online reports, there was also a small increase in the number of calls and e-mails, with 140 e-mails sent and 1,152 calls received during the same month. In the month prior to the website refresh, there were 103 e-mails and 1,074 calls.
Stephanie Hughes continued: "It's important that people feel confident about reporting abuse, and that they are doing the right thing by contacting the NSPCC Helpline. To provide this reassurance all the Helpline pages feature clear, concise copy about how the service works and what happens when you report a concern.
Child protection is understandably a very serious and important issue and is possibly under scrutiny now more than ever. We offer a Child Protection training course designed for anyone who works with children and young people.
Operations Director Perry Leeks, says: “It is important that anyone who works with children understands their responsibilities for safeguarding and how to work safely with the protection of young people in mind. Workers and carers need to be clear about the actions they should take if they suspect abuse and should know where they can seek support and advice.
“Our training course covers policy and procedure, types of abuse and describes behavioural indicators and other signs of abuse so that delegates know what they need to look out for. Most importantly, delegates will learn what they should do if they suspect abuse and how to take action.”
For further information please call us today.
The revised NSPCC website was launched on 28th May and, in the month following, its Helpline handled 209 online reports compared to a previous monthly average of 25.
The NSPCC Helpline, which can also be contacted by telephone or e-mail, is a free service for anyone concerned about the welfare of a child and is available 24 hours a day, 7 days a week. The secure online form was one of the top priorities when the website was enhanced, with a key objective being to ensure that it could be accessed easily and quickly by those who needed it.
NSPCC Digital Communications Manager, Stephanie Hughes, explained: “To make the Helpline easily accessible to all audiences we've placed prominent 'Report a concern' links and Helpline promotional units in the right hand column throughout the site, plus an NSPCC Helpline hero banner on the homepage.”
Of the online contacts made through Helpline, the most commonly reported concern was neglect, followed by physical abuse and then emotional abuse. All of the online reports were referred to local authority children’s services or the police. In addition to the online reports, there was also a small increase in the number of calls and e-mails, with 140 e-mails sent and 1,152 calls received during the same month. In the month prior to the website refresh, there were 103 e-mails and 1,074 calls.
Stephanie Hughes continued: "It's important that people feel confident about reporting abuse, and that they are doing the right thing by contacting the NSPCC Helpline. To provide this reassurance all the Helpline pages feature clear, concise copy about how the service works and what happens when you report a concern.
Child protection is understandably a very serious and important issue and is possibly under scrutiny now more than ever. We offer a Child Protection training course designed for anyone who works with children and young people.
Operations Director Perry Leeks, says: “It is important that anyone who works with children understands their responsibilities for safeguarding and how to work safely with the protection of young people in mind. Workers and carers need to be clear about the actions they should take if they suspect abuse and should know where they can seek support and advice.
“Our training course covers policy and procedure, types of abuse and describes behavioural indicators and other signs of abuse so that delegates know what they need to look out for. Most importantly, delegates will learn what they should do if they suspect abuse and how to take action.”
For further information please call us today.
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